A sales call is either cold or hot. Fortunately, there is a way to make nothing but hot calls, with a fantastic rate of return. The secret is referrals.
A cold call is one that’s made to someone who doesn’t know you and is not expecting your call. Salespeople can delude themselves into thinking they are making "warm calls" when in fact they’re making cold calls.
A sales call is either cold or hot. Fortunately, there is a way to make nothing but hot calls, with a fantastic rate of return. The secret is referrals.