What’s true in sales is typically true in PR. Any good sales professional will tell you that referrals from happy clients are the best source for new business opportunities. When searching for your next PR opportunity, especially when you are low on news, the best place to start is with your happiest customers.
If you’ve been in training long, you know that referrals are without question the best leads you can get. Usually, when one of your clients refers you to a colleague, they are doing it in response to an expressed need. In other words, their colleague already needs the services your company provides. Plus, their colleague’s company is often similar to their own – the same size, same culture, and requiring the same types of training products.
In the training industry, we talk a lot about developing blended learning for successful learning initiatives. The reasons for using blended learning methods are well thought out and agreed upon by most training professionals. It’s not much different when creating an effective blended marketing plan.
In previous segments in this series, we talked about how training companies can use Internet communities, webinars, electronic newsletters, email announcements, and conferences to create an effective marketing strategy. Let’s take a look at the often-overlooked part of a blended-marketing plan: conferences. Read More
What’s true in sales is typically true in PR. Any good sales professional will tell you that referrals from happy clients are the best source for new business opportunities. When searching for your next PR opportunity, especially when you are low on news, the best place to start is with your happiest customers.
If you’ve been in training long, you know that referrals are without question the best leads you can get. Usually, when one of your clients refers you to a colleague, they are doing it in response to an expressed need. In other words, their colleague already needs the services your company provides. Plus, their colleague’s company is often similar to their own – the same size, same culture, and requiring the same types of training products. 