Before extolling the virtues of Internet Advertising it’s important to understand what it is and what it isn’t. It’s not search engine optimization, or search engine paid placements – and it’s not e-mail marketing. It’s also not a website.
Internet Advertising specifically refers to the use of banner ads, e-mail newsletter sponsorships, text ads, e-mail blasts to rented lists and other exposure opportunities offered by the very same publishers who sell offline advertising.
Sales people are expensive—good ones and bad ones. Maybe it's easy to overlook for organizations churning out record sales numbers—but what about everyone else that markets to corporate training?
Some costs can be avoided. Beyond salary, commission and benefits, there are additional expenses you incur that come from inefficiencies.
We can illustrate this by exploring the Return-on-Investment (ROI) associated with avoiding the top prospecting productivity killer. Read More
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