If your company has a public class schedule and it’s listed on a web site, then read this article.
When a prospect visits your web site, they almost always have one thing on their mind; Finding a class! If they can find a class easily and quickly, they’ll have a positive feeling about your organization and will be MUCH more likely to buy a class.
Have you ever noticed the way marketers distinguish business people from consumers? From the differences in the copy, you'd think the two audiences were entirely separate life forms.
Marketing copy aimed at senior training leaders tends to be dry, with a focus on bottom line benefits and zero entertainment value. Meanwhile, writing targeted at consumers tends to be fun, zany, and emotionally charged.
