I hate the word “blast” when it’s used by so-called sales and marketing professionals referring to e-mail marketing.
“We’ll send out an e-mail blast to our database about the event.” “An e-mail blast will be the quickest and cheapest way to let everyone know about our new product.”
Does your CEO or Sales Manager ask you to do e-mail blasts? Are you the CEO or Sales Manager who requests e-mail blasts?
As today’s business world continues in a technology-fueled advance to the next level of professional evolution, leaders are finding a variety of new avenues for their marketing messages.
Gone are the days of relying on printed advertisements as the primary driver for new business. Instead, marketers, business leaders and tech-savvy professionals are turning to webinars and online programs to generate leads and extend their reach.
I hate the word “blast” when it’s used by so-called sales and marketing professionals referring to e-mail marketing.
As today’s business world continues in a technology-fueled advance to the next level of professional evolution, leaders are finding a variety of new avenues for their marketing messages.