Top 10 Strategies for Growing Your Training Business
Gordon L. Johnson of www.HowToMarketTraining.com
There’s no industry quite like the training industry. The marketing strategies that work in other industries sometimes have little or no effect on training buyers. On the flip side, some strategies have proven to work exceptionally well in the training industry, and not in others.
Let’s take a look at the most successful marketing strategies for growing your training business. Here are my top ten:
10. Giveaways
Giveaways or premiums work well for training companies who sell seats in public class. You can do this by running a promotion that says something like, “Take any class in December and get a free Widget”.
The Importance of Marketing when Selling Your Company
Amy LaBan of Lake Capital
Before you sell your training company, think about what you have for sale.
Do you own a thriving business that’s carved out a niche for itself in, at least, a perceived value-added area? Do you have a company that makes you a lot of money from just a couple of client relationships? Have circumstances turned against you, and you need to either sell or seek an investor for personal reasons?
Public relations is one of the most misunderstood of all marketing tactics. If done wrong, you can waste lots of time and money. If done right, you could take your training company to a whole new level.
We talked to Linda Galloway of Apollo Associates, who is a specialist in PR for the training industry.
Q: What are the ingredients of a successful PR program? Linda: As with any program, you start with objectives. Before you send out the first news release, you need to first determine what you’re trying to accomplish – such as increased market awareness, competitive differentiation, or proof of success.
Part one in a five part series about the web marketing tools of TrainingOutsourcing.com
Jim Hanlin of TrainingOutsourcing.com
For most training companies, marketing goals are pretty cut and dry:
- Identify the training buyer and
- Sell their product or services
In some cases, the biggest challenge is finding the potential training buyer. One of the best ways to do this is by becoming a part of an online community like TrainingOutsourcing.com. Many consider this two-year old portal to be the most active meeting place for training buyers and suppliers on the Internet. Each day, TrainingOutsourcing.com hosts around 2500 visitors who are mostly training buyers.
