1. Build a professional website and sales collateral, focused on case studies 2. Position your experts as “Thought Leaders” 3. Hold webinars that show off your expertise 4. Send a bi-monthly e-newsletter that shows your expertise 5. Place very targeted online advertisements and sponsor targeted websites Bonus: Buy a really good list of training decision-makers
Top 5 ways to market Training Courses
1. Publish a web catalog with e-commerce 2. Maximize your sales closing percentage 3. Mail monthly e-newsletters that include your course schedule 4. Mail catalogs and/or course brochures 5. Integrate your marketing with your telemarketing to compound your response rates Bonus: Hold webinars that include excerpts from your courses