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November 2006 Volume 1, Issue 6

In This Issue

· How to Find Training Decision Makers, Part 2 - Patrick Ryan

· Q&A: Webinars - Sharyn Fitzpatrick

· Top 20 Training Outsourcers Reap Significant Benefits - Jim Hanlin

 

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How to Find Training Decision Makers, Part 2
 
By Patrick Ryan of MentorTech Group
 
To quickly recap part 1 of this article from last month’s Training Growth Innovations:

• Most prospect lists do not include the e-learning or training decision maker
• You can begin the "digging" process with the VP/Director of HR
• You must decide whether to look at the corporate or the divisional level
• There is no universal title to search for, but the three most common are:
Read More
 
Q&A: Webinars

A conversation with Sharyn Fitzpatrick of Marcom Gurus

 
Webinars are a part of almost everyone’s marketing plan, but few do them as well as Sharyn Fitzpatrick of Marcom Gurus. Let’s see what she has to say about what makes a great seminar and how you can avoid it becoming an expensive learning experience.
 
Q: What are some of the important keys to a successful webinar?
 
Sharyn: First, set realistic expectations. Allow four to six weeks from conception to completion.
 
Read More
 

Top 20 Training Outsourcers Reap Significant Benefits

 
By Jim Hanlin of TrainingOutsourcing.com
 
In thinking about this series of articles on the marketing tools available from TrainingOutsourcing.com, I asked myself, “What works best at TrainingOutsourcing.com to help companies get new business?”
 
Of course, there are several ways that I have expounded on previously: Internet exposure, webinars, conferences, big deals, e-newsletters, email announcements, and other services that we provide to help create a more efficient marketplace for learning. But, I’ve saved the best for last. And, the BEST method is simply letting everyone know which companies are the BEST.

Read More

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