Trying to find decision makers for e-learning or training projects can be very frustrating and time consuming. Sitting on hold; getting bounced around from one person to another, from one department to another. We end up talking to the wrong people and being denied contact information by protective employees; we get voice mail after voice mail and even get disconnected.
Imagine this: You enter an unfamiliar grocery store, looking for ketchup. How do you find it? Check overhead aisle signs for “condiments”? Ask a clerk? Or criss-cross the store, visually scanning the shelves for glass jars with that distinctive ketchup “look”?
Now, think: How would your best friend tackle the same task? Chances are your methods wouldn’t be the same. Surprised? Probably not. Because training industry professionals know all too well that people gather and process information in very different ways.
There are a lot of no-brainer approaches to marketing training that we should all be doing. For example, it’s pretty obvious that training companies need to develop an Internet presence and they should exhibit at trade shows and demonstrate their thought leadership in webinars, conference presentations, articles, and white papers.
However, at TrainingOutsorucing.com we have a not-so-common feature on our portal that has become a favorite landing spot for corporate executives searching for potential partners to outsource their company’s learning business processes.
