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September 2006 Special Edition Volume 1, Issue 4

In This Issue

· Running Training Like a Business

· Top 10 Strategies to Market Training to Your Workforce

· Online Seminars: An Essential Component to an Integrated Training Mix

 

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Running Training Like a Business
 
By Edward A. Trolley of KnowledgePlanet
Listen. Listen to that faint, distant rhythm. What you're hearing is the sound of impatience - executive impatience. Leather soles pacing on hardwood. Fingertips drumming on desks. Pencils tapping on coffee cups. And, it's getting louder. Corporate executives from Sydney to Syracuse are looking with crossed arms and raised eyebrows at traditional training organizations. They want results.
 
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Top 10 Strategies to Market Training to Your Workforce

By Gordon L. Johnson of www.HowToMarketTraining.com

 
With the emergence of eLearning and our reduced training budgets, we need well conceived training rollouts and marketing strategies that get our programs fully utilized.
In this new age of training, you’ve probably found it necessary to hone your marketing skills.
 
Marketing and training aren’t new to each other. The top training departments in the largest corporations in the world view marketing as an essential ingredient in their training success.
 
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Online Seminars: An Essential Component of an Integrated Training Mix

 
By Scott Hornstein of Hornstein Associates
 
Reason #1: Time to Market
Online seminars directly address the three major marketing challenges facing every training professional. The first is Time to Market, or how fast can a quality training product be developed and introduced. How quickly can the product be moved from idea to introduction? How fast can you comprehensively respond?
 
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