Listen. Listen to that faint, distant rhythm. What you're hearing is the sound of impatience - executive impatience. Leather soles pacing on hardwood. Fingertips drumming on desks. Pencils tapping on coffee cups. And, it's getting louder. Corporate executives from Sydney to Syracuse are looking with crossed arms and raised eyebrows at traditional training organizations. They want results.
With the emergence of eLearning and our reduced training budgets, we need well conceived training rollouts and marketing strategies that get our programs fully utilized.
In this new age of training, you’ve probably found it necessary to hone your marketing skills.
Marketing and training aren’t new to each other. The top training departments in the largest corporations in the world view marketing as an essential ingredient in their training success.
Online seminars directly address the three major marketing challenges facing every training professional. The first is Time to Market, or how fast can a quality training product be developed and introduced. How quickly can the product be moved from idea to introduction? How fast can you comprehensively respond?