HOW TO MARKET TRAINING

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Training Growth Innovations - Archive

Issue 22 - 6 Steps to Brand Positioning & Webinars 101 (part 2)
Issue 21 - Webinars 101 (part 1)
Issue 20 -
5 Keys to a Profitable Training Website
Issue 19 - High Impact Collateral
Issue 18 - 7 Simple Rules for Marketing IT Training
Issue 17 - The Three Amigos of a Good Website
Issue 16 -
How to Grow Your Training Business Without Spending a Dime on Marketing
Issue 15 - Avoiding 3 Big E-mail Marketing Mistakes
Issue 14 - Great Training Catalogs & Engaging Webinars
Issue 13 - E-Mail: the Customer Dating Game & Designing a Training Website
Issue 12 - Internet Advertising & Reducing Sales Costs
Issue 11 - E-Mail Marketing & Webinars
Issue 10 - Search Engine Optimization & Marketing Survey Results
Issue 9 - Reducing Cold Calls & Marketing Survey
Issue 8 - Copywriting & Best Training Websites
Issue 7 - Direct Marketing Response & Graphic Design
Issue 6 - Webinars & Finding Training Decision Makers (part 2)
Issue 5 - Website Design & Finding Training Decision Makers (part 2) & Getting Big Deals
Issue 4 - Running Training Like a Business & Marketing Training Internally & Online Seminars
Issue 3 - Public Relations & Referrals & Training Conferences
Issue 2 - Top 20 Training Websites & Search Engine Optimization & Online Seminars
Issue 1 - Growing a Training Business & Selling a Training Business & Public Relations


Recent Articles:


5 Ways to Increase Customer Referrals
Top 20 Training Company Websites
Top Ten Strategies for Marketing Training to Your Workforce
Top Ten Strategies for Growing Your Training Business
How to Market Training to your Workforce




Books on How to Market Training

How to Develop and Promote Successful Seminars and Workshops by Howard L. Shenson (4 star review)
Marketing and Promoting Your Own Seminars and Workshops by Fred Gleeck (4.5 star review)
How to Market Training & Information by Don M. Schrello (3 star review)
How to Make It Big in the Seminar Business by Paul Karaski (4.5 star review)
Getting Started in Speaking, Training, or Seminar Consulting by Robert W. Bly (4 star review)
Info-line : Marketing Training Programs by Teresa Davenport (no reviews)
Marketing Training Services by Ian Linton (no reviews)
New Strategies in Higher Education Marketing by Thomas J. Hayes (no reviews)
Marketing Higher and Further Education by Paul Gibbs (no reviews)
Beyond Free Coffee & Donuts: Marketing Training and Development by Paul Gibbs (no reviews)
Strategic Marketing for Educational Institutions
by Philip Kotler (4.5 star review)
1,001 Ways to Make More Money as a Speaker, Consultant or Trainer by Lilly Walters (3.5 star review)
Profitable Seminars by Len Wood (5 star review)

* Book review ratings from Amazon.com reviewers.


 
To learn how we can help your training company grow, send a request or contact us at:
eMail:
gordon@HowToMarketTraining.com
Phone: 919.342.3757